Category Archives: Rene Geneva

Skirting the issue: Rene Geneva Boutique.

My good friend Rene Geneva, an eco-fashion designer here in Austin, is having a sample sale and boutique opening party tonight to celebrate her new girly, environmentally-friendly line.  
As SXSW approaches Austin with ever-increasing momentum, I’ve been looking for an excuse to pick up a special something (or two) … and I think tonight’s the night!
If you live here in town and fancy the fashions, then stop by after work.  The party tonight because it begins with a sample sale, with Rene’s dresses starting at $40 (normally $150 – $250), and coats at $60-$150 (normally $250 – $500).  Dang!
Also … for soon-to-be brides.  Linda Asaf, who shares boutique space with Rene, is teaming up with her for a bridal gown raffle tonight.  To enter, raffle tickets are $10 each, and the winner gets a $5000 dress.  That’s not an extra zero, I really did just type $5000. 

details:
Boutique & Design Studio Grand Opening
René Geneva Design & Linda Asaf Design
1405 W. 6th St * Austin, Texas 
6-9pm (sample sale from 6-7)
DJ Manny
Dripping Springs Vodka Cocktails
Sandra Antoun Styling
Jose Luis Salon
RSVP info@mycorset.com
Facebook event page (might see someone you know in the photo shoot pictures … just sayin’!)
And if you don’t live in Austin, you can peruse Rene’s stuff here.  
Rene calls the style of her new pieces “Mad Men meets Tango,” and I think that’s a very apt description. 
I have to say, I’m drooling over all the layers in her new skirts!  They make me wanna go on a pant-cation for a very long time.
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René Geneva’s dresses are really growing on me. No, I’m serious.

In the last few years, much has been written about eco-couture. Repurposed fabrics, organic cottons, upcycled belts made out of old tires and milk cartons: I don’t have to remind you how far we’ve come since the days of hemp drawstring pants.

Here in Austin, eco-chic designer René Geneva has always been one of our little green gems. She won Critic’s Choice for Best Designer at last year’s Austin Fashion Awards, and this Fall, she’s headed to Vienna for a show titled “Grüne Mode – American Style.”

Now, gowns have long been René’s bread and butter. But see this dress below?

It’s  alive.

What you’re seeing (pardon the pixelated screen still) is a living dress. Check out the interview with René and Cathy Benavides on News 8 about this. Actual plants (specifically, sweet potato leaves) are growing down the back, and a solar-powered umbrella that attaches to a water pump hangs over the dress, watering it.

When René first told me about this dress, I was like: “come again?”
  

I wish I could create a whole photo shoot around this dress! Imagine the possibilities. But René was generous enough to provide something even better: A time lapse video that shows the whole 40-hour construction of this dress, condensed into a few magical minutes. The final result? The dress’s exihibition last weekend, at Austin Museum of Art.

How ridiculously cool is that?
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My stunning eHow.com debut.

Ok…you guys. I am dying.

So a few months ago, my buddy Rene and I made a series of instructional videos for eHow.com. One of their videographers came over to her little design studio, when it used to be located above Spiderhouse, and we shot these segments together.

Now do any of you have one of those friends who laughs at nothing? Giggles at inopportune moments? This is me pretty much ALL of the time, but for some reason, Rene and I were cracking each other UP while filming these. I think because we were deliberately being a little bit cheesy.

“Rene, can you show me how to design a dress?”

“Absolutely! Let’s go!

And, oh, the end result does not fail. As I sit here typing this post, I am giggling like a LUNATIC.

This video I’ve posted below is pretty straightforward/educational. But this video, however, sends me into total hysterics. What’s going on with the editing at the beginning? Am I dancing?

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Austin Fashion Week Recommended Event: East Side Block Party

The poster pretty much says it all:

Lyssa at This Is Life in Austin mentioned the event last week, and you can find even more details – which include mini spa treatments at Solid Gold and a happy hour at Orbit Salon – here.

With perhaps the exception of the Austin Fashion Awards on Sunday, it appears that Thursday is kind of the day to beat, huh? Although I must say that Friday’s “Hollywood Glam Meets the Indian Aristocrat” is a theme that makes me want to squeal with glee for reasons yet unknown.

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